A Data Hawker from the Future
Guerrila Experiment

Context
The common Indian does not care about his/her personal information as they are busy fulfilling basic needs.
Aadhaar (Unique Identification in India) is based on biometric + demographic data. It has faced many security breaches which raises the question of the potential misuse of information of these unassuming common people.



Intent


The Experiment
A social experiment was designed which would make people believe in the scenario that is created which is set in the near future.
This was done with real people in the old city of Ahmedabad in Teen Darwaza which  is busy street market that has people from different walks of life who have either come there to shop, pray, have a stall, or are just crossing the area on an errand. These people essentially belong to low to middle income groups. 


The Narrative
Every evening  at the intersection of the temple and the mosque at the Bhadra Market there sits a hawker. His stall is a large metallic book (that doesn’t quite give the ‘hawker-market’ feeling) and an agni icy gel pen. The sign says “Aadhar Lottery”. Curious visitors stop and ask what he is selling. All he says is “leave your aadhar card copy here and  you’ll enter the lottery”. This is the order of the day until 8 pm when an insignificant woman walks upto this hawker who hands her the book. He is a data hawker. There is no lottery. She is one of the many buyers.



The Making of Belief

initial attempt : low key like a street vendor



final attempt : official-looking , well-branded 

Collaterals of make-believe

  newspaper ads as tool












intentional mistakes throughout the language of the identity were the points where I wanted my audience to suspend themselves from the make-belief to question the system.


The narrative was extended to an exhibition to reach a wider audience. The show is a retrospect of the events around data privacy. It’s set in the future - from the incident till the point in time when the show is being held. 





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