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thealternative.xyz

✸ hello i’m aarushi a designer-researcher from india! ✸ I have a cross-discliplanary practice spanning the skills and abilities I collect @myvault, type V-A-U-L-T to reveal 

VISUAL IDENTITY SYSTEM  ︎  GENERATIVE BRANDING  ︎  CULTURE ︎ VISUAL IDENTITY SYSTEM  ︎  GENERATIVE BRANDING  ︎  CULTURE ︎ VISUAL IDENTITY SYSTEM  ︎  GENERATIVE BRANDING  ︎  CULTURE ︎ VISUAL IDENTITY SYSTEM  ︎  GENERATIVE BRANDING  ︎  CULTURE ︎ 

Visual Identity for the Museum of Conflict

A specultaive look into how may we visualise conflict— for a a museum that aims to create a neutral space for conflict discourse.


/Classroom Project
/Guide: Dirk Behage, ENSAD

















Showcase ︎


The Conflictorium, (Museum of Conflict) is located in a historically disturbed area in Ahmedabad in India that promotes conflict discourse through art practice and community engagement. This classroom project is a re-imagination of the Visual Identity for the museum.


The visual design philosophy is simply, a dynamic generative identity system that adapts to the different communication needs of the Museum. It exudes netrality in imagery making it highly adaptable to different expressions.


︎ A DYNAMIC AND GENERATIVE COMMUNICATION & IDENTITY SYSTEM