VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎ VISUAL IDENTITY DESIGN ︎ CULTURE ︎ MODULAR APPROACH ︎
Visual Identity System for NID Garba
A modular visual system design for the event identity of the festival of Navratri - a nine day celebration of dance, music and energy.
/September 2018
/Commissioned by NID, Ahmedabad
/Collaborators: Sabhyata Jain, Samyak Prajapati (illustration)
Showcase
This event identity captures the unique and diverse essence of NID garba. It brings togther quirky and colourful enegry with attention to detail that highlights the people who make the festival what it is.
Who will YOU be this Garba?
︎ EVENT BANNERS THAT MAKE YOU STOP AND FIND YOURSELF IN THE CROWD!
︎ A CLOSER LOOK INTO SOME OF THE CHARACTERS IN THE IDENTITY, COURTESY: SAMYAK PRAJAPATI.
︎ THE IDENTITY WAS VISUALLY STRATGISED IN A WAY TO BALANCE INFORMATION AND VISUAL RATIOS OF DIFFERNT COMMUNICATION EXPRESSIONS.
︎ A MODULAR POSTER SYSTEM TO CREATE A FESTIVE VIBE TRHOUGHT THE SPACE AT NID.
︎ MISE EN SCENE
︎ SOCIAL MEDIA EXPRESSIONS OF THE IDENTITY SYSTEM.
