thealternative.xyz

✸ hello i’m aarushi a designer-researcher from india! ✸ I have a cross-discliplanary practice spanning the skills and abilities I collect @myvault, type V-A-U-L-T to reveal 

Web Design for ishi magazine

The website is reflective of the organisation’s art and design led approach to cultural conversations, interlaced with unexpected and gratifying experiences.


/ May-Aug 2021
/ Commissioned by Project Kharak
/ Role: Design & Development 
/ Illustrations: Chingrimi A. Shimray, Pournima Shinde
/ Featured: loadmo.re showcase

  WEB-DESIGN ︎ EXPERIMENTAL EXPERIENCE ︎ NO-CODE ︎ CREATIVE DIRECTION ︎ COMMUNITY MAGAZINE ︎ WEB-DESIGN ︎ EXPERIMENTAL EXPERIENCE ︎ NO-CODE ︎ CREATIVE DIRECTION ︎ COMMUNITY MAGAZINE ︎ WEB-DESIGN ︎ EXPERIMENTAL EXPERIENCE ︎ NO-CODE ︎ CREATIVE DIRECTION ︎ COMMUNITY MAGAZINE ︎ WEB-DESIGN ︎ EXPERIMENTAL EXPERIENCE ︎ NO-CODE ︎ CREATIVE DIRECTION ︎ COMMUNITY MAGAZINE ︎

Showcase ︎

ishi is a bi-annual magazine that documents the diverse indigenous experiences of the Tangkhul community originating from Manipur.

The magazine has also become a culture and art led approach to knowledge creation, along with bringing communities closer. 

The website harnesses this art and narrative led approach in its form, navigation and experience. 


When team ishi approached me with the project, I knew it would be nothing short of fun, experimental and out of the ordinary. After a hundred ideas, a few prototypes and literally a thousand home page iterations, we landed here.


 ishi.place︎︎︎




︎ VISITORS FIND OUT MORE BY DRAGGING THE IMAGES OF THE TEAM MEMBERS

︎ MAGAZINE PAGE WITH A SNEAK PEAK!

︎ INTERACTIVE GAME THAT LETS VISITORS CREATE THEIR OWN SOUP

Process Sketches ︎

This web design process, a rather unconventional one. Was more iterations, more emotions and all ethics. We wanted to create something that is not only approachable but moreover, one that feels right. I emphasise on ethical, because 2 months into the project with everything on the go— we decided to change our web hosting platform as it supported a cause that directly funds settler colonialism. We chose a small inconvenience over possibly funding a human rights violation