thealternative.xyz

✸ hello i’m aarushi a designer-researcher from india! ✸ I have a cross-discliplanary practice spanning the skills and abilities I collect @myvault, type V-A-U-L-T to reveal 


● Research / Ethnography


!Coming Soon! Longform Thesis

Speculative Stories from Shahpur Jat


Approaches, Tools and Stories from a critical futures perspective of rapid urbanisation in Delhi.

Quick Links: Thesis PDF, Core77 2020 entry


ETHNOGRAPHY
WORLD BUILDING
FUTURING TOOLS
RAPID-URBANISATION


Article: Open-Access Book 

Memes & Propaganda


Post-Truth Design Tactics in Memes in India: Decoding Malicious Design Practices in Right-Wing Meme Factories. The article was written in collaboration with Ajitesh Lokhande and is published by Institute of Network Cultures, Amsterdam in their Critical Meme Reader.

Quick Links: Critical Meme Reader


MEDIA THEORY
DIGITAL ETHNOGRAPHY
VISUAL ANALYSIS
INDIAN MEMES


Case Study

Lines of Inquiry


A curated exhibition about inquiries that encourages critical thinking among students and visitors. The exhibition also marked a formal shift in NID’s pedagogy from a discipline oriented approach to an inquiry based one.


CURATION
DESIGN PEDAGOGY
CRITICAL PRACTICE
CREATIVE DIRECTION

Case Study

Data Hawker


Understanding Perceptions around privacy + nudges to highlight the importance of it through a guerrilla experiment. 


EXPERIMENTAL RESEARCH
SOCIAL COMMENTARY
DATA & PRIVACY
AWARENESS

Cultural Proposal

Grand Paris - Places en Relation


Paris is changing. The proposal for including suburbs surround Paris into a ‘Grand Paris’ is underway. This project aims at not only documenting this change but also proposing a soft intervention to help the common people who will be affected in this monumental transition.


Recognition: Exhibited at Centre Georges’ Pompidou, Paris

CULTURAL INTERVENTION
DOCUMENTING CHANGE
SOUND ETHNOGRAPHY

● Visuals / Experience / Communication


Case Study

Crafting an art-led Web Experience for ishi magazine


Ishi is a tri-annual magazine that documents “collective indigenous experiences” by Project Kharak. The website is reflective of the organisation’s art and design led approach to cultural conversation, interlaced with unexpected and gratifying experiences.


NO-CODE
EXPERIMENTAL UI/UX
WEB-DESIGN
CREATIVE DIRECTION

NDA • Project Description

Enabling Facilitators with Tools to Teach a Career & Skilling Curriculum


Learning Experienxe Design & Editorial Design (with FoldLabs) for a 3 month course by Quest Alliance that runs in ITIs and VTIs across India. The project was a pilot program that is currently being tested in 10 ITI centers.


E-LEARNING
LEARNING EXPERIENCE DESIGN
CURRICULUM DESIGN
COMMUNICATION DESIGN

NDA • Project Description

Visual Design for an  eLearning Curriculum on Career Development


Lesson design for an e-learning platform that helps young people to be equipped to enter the 21st century workplace. The project takes into is designed for the next gen of young people set to enter the workforce. The project was done with FoldLabs for Quest Alliance.


E-LEARNING
VISUAL LESSON DESIGN
SELF-LEARNING
EXPERIENCE DESIGN

Showcase

Visualising a Gratifying Portfolio Website for Enterspace DesignLab


An interstellar approach to website design with easter eggs, unexpected interactions and a modular structure. The web experience is built on cargo collective with a very DIY cms.


NO-CODE
EXPERIMENTAL UX
WEB-DESIGN
CREATIVE DIRECTION

Showcase

Lines of Inquiry: Editorial


A physical + digital documentation of the curation ideas + inquires that were exhibited at NID’s Lines of Inquiry 2020. The exhibition was a step towards a new, emerging design pedagogy at the institute.


DESIGN WRITING
ART DIRECTION
PUBLICATION DESIGN
DIGITAL EXPERIENCE


Project Description

Communication for ‘Futures of Society’ at UNDP x WHO Health Forum


Visual communication for a keynote speech titled ‘Futures of Society’ by Prateeksha Singh, Head of Experimentation @UNDP Asia Pacific.


VISUAL COMMUNICATION
FUTURES X SOCIETY
DIGITAL DESIGN

Showcase

Museum of Conflict:
Visual Identity


A hypothetical visual identity for the museum of conflict in Ahmedabad. The identity explores concept of the museum as a neutral space and proposes and a modular communication system visualiser.


VISUAL IDENTITY SYSTEM
GENERATIVE TOOL
CULTURAL IDENTITY DESIGN
DIGITAL DESIGN

Showcase

Branding: Who are you this Garba?


A visual brand identity for the annual event of a 7-day festival. 


VISUAL IDENTITY SYSTEM
MODULAR IDENTITY
CULTURAL IDENTITY DESIGN
EVENT COMMUNICATION

● Critique / Speculation / Futures


!Coming Soon!

Speculative Stories from Shahpur Jat


Approaches, Tools and Stories from a critical futures perspective of rapid urbanisation in Delhi

Quick Links: Thesis, Core77 2020 entry
ETHNOGRAPHY
WORLD BUILDING
FUTURING TOOLS
RAPID-URBANISATION XXXXX


Case Study

Data Hawker


Understanding Perceptions around privacy + nudges to highlight the importance of it through a guerilla experiment.


EXPERIMENTAL RESEARCH
SOCIAL COMMENTARY
DATA & PRIVACY
AWARENESS


To Be Published

Memes & Propaganda


Post-Truth Design Tactics in Memes in India: Decoding Malicious Design Practices in Right-Wing Meme Factories. The article was written in collaboration with Ajitesh Lokhande and will be published by Institute of Network Cultures, Amsterdam in their Critical Meme Reader later in 2021.

MEDIA THEORY
DIGITAL ETHNOGRAPHY
VISUAL ANALYSIS
INDIAN MEMES


To Be Published

Food at your Voice Command!


A future-informed take on VUI’s in the Indian context, asking how will India order food in the near future? 
Interestingly, this was done in 2018 as a classroom project, and in early 2022 Zomato updated it’s interface with a new voice feature!


VOICE USER INTERFACE
EXPERIENCE DESIGN
SPECULATIVE INTERFACE
2018

Research Proposal

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