thealternative.xyz

✸ hello i’m aarushi a designer-researcher from india! ✸ I have a cross-discliplanary practice spanning the skills and abilities I collect @myvault, type V-A-U-L-T to reveal 

● Visuals / Experience / Communication


Case Study

Crafting an art-led Web Experience for ishi magazine


Ishi is a tri-annual magazine that documents “collective indigenous experiences” by Project Kharak. The website is reflective of the organisation’s art and design led approach to cultural conversation, interlaced with unexpected and gratifying experiences.


NO-CODE
EXPERIMENTAL UI/UX
WEB-DESIGN
CREATIVE DIRECTION

NDA • Project Description

Enabling Facilitators with Tools to Teach a Career & Skilling Curriculum


Learning Experienxe Design & Editorial Design (with FoldLabs) for a 3 month course by Quest Alliance that runs in ITIs and VTIs across India. The project was a pilot program that is currently being tested in 10 ITI centers.


E-LEARNING
LEARNING EXPERIENCE DESIGN
CURRICULUM DESIGN
COMMUNICATION DESIGN

NDA • Project Description

Visual Design for an  eLearning Curriculum on Career Development


Lesson design for an e-learning platform that helps young people to be equipped to enter the 21st century workplace. The project takes into is designed for the next gen of young people set to enter the workforce. The project was done with FoldLabs for Quest Alliance.


E-LEARNING
VISUAL LESSON DESIGN
SELF-LEARNING
EXPERIENCE DESIGN

Showcase

Visualising a Gratifying Portfolio Website for Enterspace DesignLab


An interstellar approach to website design with easter eggs, unexpected interactions and a modular structure. The web experience is built on cargo collective with a very DIY cms.


NO-CODE
EXPERIMENTAL UX
WEB-DESIGN
CREATIVE DIRECTION

Showcase

Lines of Inquiry: Editorial


A physical + digital documentation of the curation ideas + inquires that were exhibited at NID’s Lines of Inquiry 2020. The exhibition was a step towards a new, emerging design pedagogy at the institute.


DESIGN WRITING
ART DIRECTION
PUBLICATION DESIGN
DIGITAL EXPERIENCE


Project Description

Communication for ‘Futures of Society’ at UNDP x WHO Health Forum


Visual communication for a keynote speech titled ‘Futures of Society’ by Prateeksha Singh, Head of Experimentation @UNDP Asia Pacific.


VISUAL COMMUNICATION
FUTURES X SOCIETY
DIGITAL DESIGN

Showcase

Museum of Conflict:
Visual Identity


A hypothetical visual identity for the museum of conflict in Ahmedabad. The identity explores concept of the museum as a neutral space and proposes and a modular communication system visualiser.


VISUAL IDENTITY SYSTEM
GENERATIVE TOOL
CULTURAL IDENTITY DESIGN
DIGITAL DESIGN

Showcase

Branding: Who are you this Garba?


A visual brand identity for the annual event of a 7-day festival. 


VISUAL IDENTITY SYSTEM
MODULAR IDENTITY
CULTURAL IDENTITY DESIGN
EVENT COMMUNICATION